Since 2011, the Coles and SecondBite partnership has made a significant impact in the fight against food insecurity across Australia. Coles has donated the equivalent of over 300 million meals, for Australians doing it tough.
Coles’ ongoing donations of unsold, edible food play a crucial role in improving access to nutritious meals for those in need. In FY25 alone, Coles provided the equivalent of 37.9 million meals to SecondBite.
This partnership extends beyond food donations. Through the FY25, Coles Group Christmas and Winter Appeals raised more than $3.1 million, enabling SecondBite to provide the equivalent of up to 15.6 million meals. These funds support SecondBite’s network of almost 900 community partners nationwide, who distribute food in the form of cooked meals, community pantries, food hampers and disaster relief.
Our collaboration is built on shared values, benefiting both Coles and SecondBite. Coles’ contributions have significantly expanded SecondBite’s operations, enabling us to reach more communities and reduce food waste on a national scale. This partnership not only supports our agency partners and the environment but also aligns with Coles’ strategic vision to improve the wellbeing of Australians.
“Reaching this many millions of meals is an incredible achievement for both Coles and SecondBite. This milestone reflects our shared commitment to helping Australians live better lives, while also tackling the critical issues of food surplus and hunger.”
Brooke Donnelly, General Manager of Sustainability, Coles
By diverting unsold, edible food through SecondBite, Coles not only manages waste sustainably but also advances its environmental goals. This structured waste diversion channel supports Coles’ financial and environmental sustainability objectives, reinforcing its commitment to responsible corporate practices.
“The scale of Coles’ donations has been transformative. From fresh produce to pantry staples, every donation helps to feed more Australians, while also ensuring less quality food ends up in landfill.”
Joel Mahemoff, SecondBite Chair
The partnership with SecondBite creates meaningful opportunities for Coles team members to engage in purpose-driven work. Through our Community Connect model, Coles employees connect with food relief agencies, fostering a sense of community and purpose among staff. Engaged in social impact initiatives, Coles team members are motivated and committed to creating positive change in their communities.
The Coles and SecondBite partnership exemplifies how collaboration can amplify social, economic, and environmental impacts. By working together, we continue to innovate and create meaningful value, benefiting our communities and advancing our mission for an Australia without food insecurity.